The University at Buffalo School of Mangement came to 19 IDEAS in search for a new look and messaging to roll out alongside with their updated MBA programs.
As an organization we provided design, development, and messaging to aid in their reach out to current and potential students about program changes. My role was to design much of the material including landing pages, content guides, eBrochures, email templates, infographics, and digital advertising.
For the project, four landing pages were designed and developed. We have one for each MBA program (Executive MBA, Professional MBA, and Full-Time MBA) along with a fourth comparison page which has a chart that puts the programs side-by-side. The goal of the landing pages was to be informative and generate leads on potential students to supply them with the necessary materials.
An eBrochure for the Executive MBA and the Professional MBA were designed to help inform and promote the programs. Throughout each brochure testimonials of alumni, information about the program and staff members, charts and schedules, and links to further information was provided in this interactive PDF.
Some of these charts were included in the eBrochures and others provided separately as updated versions of past charts they have used. The new charts were streamlined and rearranged as well as designed to match UB's recent brand guidelines rollout.
A set of infographics were designed to help prospective students get a high-level introduction to the MBA programs UB offers. Infographics comparing each program and showing the return on investment statistics in graphical illustrations.
A set of email templates were designed based off of their current emails to modernize them. Multiple hero images with different students and taglines were also designed to be easily rotated in.