UB School of Management

Getting the word out about MBA excellence.

CHALLENGE

The University at Buffalo School of Mangement came to 19 IDEAS in search for a new look and messaging to roll out alongside with their updated MBA programs.

OUTCOME

As an organization we provided design, development, and messaging to aid in their reach out to current and potential students about program changes. My role was to design much of the material including landing pages, content guides, eBrochures, email templates, infographics, and digital advertising.

COMPLETED

  • Graphic Design
  • Web Design

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LANDING PAGES

For the project, four landing pages were designed and developed. We have one for each MBA program (Executive MBA, Professional MBA, and Full-Time MBA) along with a fourth comparison page which has a chart that puts the programs side-by-side. The goal of the landing pages was to be informative and generate leads on potential students to supply them with the necessary materials.

Lead generation forms to put information in the hands of prospective students

A comparison chart breaks down the differences between programs

Detailed overview information for prospective MBA students

Highlighting awards and accolades the management school has recieved

UB MBA Comparison Landing Page
UB MBA Comparison Landing Page
UB MBA Comparison Landing Page
UB MBA Comparison Landing Page

EBROCHURES

An eBrochure for the Executive MBA and the Professional MBA were designed to help inform and promote the programs. Throughout each brochure testimonials of alumni, information about the program and staff members, charts and schedules, and links to further information was provided in this interactive PDF.

UB MBA eBrochure
UB MBA eBrochure
UB MBA eBrochure
UB MBA eBrochure

CHARTS & TABLES

Some of these charts were included in the eBrochures and others provided separately as updated versions of past charts they have used. The new charts were streamlined and rearranged as well as designed to match UB's recent brand guidelines rollout.

UB MBA Calendar
UB MBA Roadmap
UB MBA Comparison

INFOGRAPHICS

A set of infographics were designed to help prospective students get a high-level introduction to the MBA programs UB offers. Infographics comparing each program and showing the return on investment statistics in graphical illustrations.

UB MBA Comparison Infographic
UB EMBA Infographic
UB EMBA Infographic

EMAIL TEMPLATES

A set of email templates were designed based off of their current emails to modernize them. Multiple hero images with different students and taglines were also designed to be easily rotated in.

UB EMBA Email
UB PMBA Email

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