19 IDEAS underwent a ground up complete rebrand in which everyone in the company had a hand in it from the design to the messaging.
My role was helping expand the brand based on my colleague's logo design and lead the design of our new website.
On the homepage we highlight life at the company in the homepage's hero, followed by a brief company overview. We follow that up with a handful of featured projects that are linked to their case studies. An introduction to our Hubspot offerings and partnership, the 4 most recent blog posts, and rounded out with video testimonials.
View the updated 2018 design refresh further below.
The original site for 19 IDEAS was a single page. In this new incarnation we were going to extensively add content to the site. Though we wanted to make sure each page that was added had it's purpose and was easily findable within a click or two. Pages were developed for each of our agency's service pillars to better describe what the agency does and add some SEO juice. A robust work page was designed with individual case studies. A blog and resource center was introduced work company and industry insights. Along with a dynamic Hubspot content form, this is how the new sitemap took shape.
On the about page we dive deeper into company culture with more company description, interactive team bios, animated gifs and video, an interactive Q&A about the company name, and lastly our live feed of office ping pong stats.
For 19 IDEAS I worked to design and build a suite of emails in their Hubspot marketing platform. These included an email newsletter (which highlighted monthly articles, past work, and company updates), a website reporting email to offer insights to client's websites, and emails for big announcements and invitations. The reporting email not displayable.
During my time I also worked on the developing ebooks to use for knowledge sharing and lead generation. We had a team of content writers behind each book and my role was to design the book around the content. They were latter uploaded to the 19 IDEAS website to be downloaded for free.
Towards the tail end of my full-time work with 19 IDEAS I designed on the side a slew of new design refinements to the agency website and design system as a parting gift. Here is a selection of the pages and design systems in place.
The new designs take many factors into consideration. Lead generation and more calls to action were implemented and shuffled around based on insights from our marketing team's analytics. The design was also streamlined and modernized as well as designed to be even more flexible responsively.